How to Sell Anything

A Revolutionary Take on Marketing for Small Business Success

Pete Weishaupt
4 min readOct 3, 2024

Let’s start with a hard truth: most businesses aren’t failing because their products suck. They’re failing because they don’t understand how to get people to care. Marketing isn’t some fluffy, feel-good exercise. It’s a science, and if you don’t master it, your business is toast. So, let’s get into the real lessons every small-to-medium-sized business (SMB) needs to hear but probably hasn’t. Buckle up.

1. People: How to Get Anyone to Buy Anything

You think marketing is about selling a product? Wrong. It’s about creating behavioral change. Humans aren’t rational — we buy based on emotions, perceptions, and a bunch of other unconscious triggers. Famous brands get people to change their behavior without even realizing it. You’re struggling with reactive sales (chasing leads) while top-tier companies have people lining up. The goal for your SMB? Build a brand that’s so well-known, customers seek you out like a toddler looks for snacks.

SMB Tip: You don’t need to be Amazon or Apple. Just own your niche and get people to associate your business with solving their problem before they even realize they have one.

2. Why Your Business is Nothing Without Marketing

Here’s the ugly truth — most SMBs don’t spend enough on marketing, and when they do, they try to quantify it. Not that you should…

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