Stay Ahead of the Curve

Small Business Lessons from the World’s Biggest YouTuber

Pete Weishaupt
3 min readSep 17, 2024

MrBeast’s “How to Succeed in MrBeast Production” on how to crush YouTube is breaking the internet and spreading like wildfire on X. And it’s not just content creators taking notes. The behind-the-scenes strategies that fuel the success of one of the biggest creators on the planet are gold for small business owners too. You should take a few of these lessons and run with them.

  1. Stop Counting Hours. Count Results MrBeast doesn’t give a damn about how long you grind — he cares about what you deliver. As a small business owner/ operator, you should obsess over KPIs, not time sheets. Focus on the scoreboard, not the clock. Micromanaging people’s time? Don’t do it. Get obsessed with efficiency and effectiveness.
  2. Adapt or Die Trends move faster than your last budget meeting. MrBeast knows it, and you should too. Being nimble is key. If you run a small business stop dragging your feet. Be prepared to pivot like a startup. Flexibility wins.
  3. Creativity Trumps Resources Creativity can solve problems. For small businesses with tight resources, your secret weapon is innovation. Think guerrilla tactics, not just throwing money at problems.
  4. Get Addicted to Continuous Learning MrBeast’s team isn’t just grinding out content; they’re consuming it. They’re obsessed with what’s happening in their space. As a small business owner you should be obsessed with what’s happening in your space. Stay…

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