AI Bytes: TransUnion

TransUnion is entering the $119 billion US gambling market through its subsidiary, TransUnion Gaming Services, LLC. They’re offering identity, fraud, and marketing solutions to operators — online sports betting, fantasy sports, and casinos.

Their services assist operators though the entire player journey — onboarding through verification, with minimal friction for end users. The company’s UK operations have already processed over 84 million transactions related to identify verification, fraud, and responsible gaming.

“We have plans to rapidly grow our business in the U.S., leveraging years of global expertise in the industry and new solutions that will make us a key contributor in this market,” said Glen Goldstein, TransUnions Diversified Markets EVP and President of TransUnion Gaming Services.

Al-Nexus

The company says their digital marketing solutions leverage artificial intelligence (AI) and machine learning (ML) to provide insights for operators throughout the audience development process.

Conclusion

Their experience in the UK seems a natural segue into the US market. Learning more about how the company is leveraging AI/ML throughout their service offerings makes TransUnion a prime candidate for a future AI in Focus article.

Pete Weishaupt owns no shares of TransUnion. Disclaimer: All information provided is for educational purposes only and does not constitute investment, legal or tax advice, or an offer to buy or sell any security. The AI Investor has a disclosure policy.

Originally published at https://theaiinvestor.substack.com.