AI-Powered Marketing

A Prompt for Using Spaced Repetition Techniques

Pete Weishaupt
5 min readSep 15, 2024

I’ve read a tweet from Garry Tan about how startups should apply spaced repetition to their marketing and branding.

That got me thinking, how can you tackle this with AI?

You see, spaced repetition is a learning technique designed to help people retain information by reviewing it at increasing intervals over time. The idea is that your brain is more likely to forget new information if it’s not reinforced. Reviewing it too frequently can be inefficient. Spaced repetition balances these two, aiming to present information right before you’re about to forget it. It optimizes memory retention while reducing unnecessary repetition.

The concept of what most of us know as “spaced repetition” is based on the psychological principle called the spacing effect, first discovered by German psychologist Hermann Ebbinghaus in the late 19th century. Ebbinghaus conducted experiments on memory and learning. This led him to create the “forgetting curve”. The forgetting curve shows how quickly you forget information if not reviewed. His research suggests that we can improve retention by spacing out learning sessions.

Educational theorists and researchers built on Ebbinghaus’ work, refining it into more practical systems. In the late 20th century…

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