Communicate More Persuasively

Pete Weishaupt
2 min readSep 17

Being able to communicate effectively is a foundational tool for any talent stack. Whether you’re trying to share ideas or influence decisions, honing your persuasive communications skills can be a game-changer both personally and professionally.

Here are a couple of things we can all work on to improve:

Active Listening

“The most important thing in communication is hearing what isn’t said.” ~ Peter Drucker

Paying attention to what others are saying and showing an interest in their perspective can make your responses more persuasive.

Clarity & Simplicity

“Simplicity is the ultimate sophistication.” ~ Leonardo da Vinci

Avoiding jargon and complex language keeps your message clear and easy to understand. And the absence of academic-speak will more likely resonate with your audience.

Emotional Intelligence

“The most important single ingredient in the formula of success is knowing how to get along with people.” ~ Theodore Roosevelt

Manage your emotions before they manage you. Empathy makes your message relatable and persuasive.

Be a Storyteller

“The human species thinks in metaphors and learns through stories.” ~ Mary Catherine Bateson

Share stories whenever you can. People remember stories more than facts and statistics.

Body Language

“Your body language shapes who you are.” — Amy Cuddy

Display open and confident body language. Non-verbal cues enhance the persuasiveness of your message.

Ask Questions

“The art and science of asking questions is the source of all knowledge.” — Thomas Berger

Asking thoughtful questions opens dialogue with your recipient and allows them to share their thoughts, which can lead to a more persuasive discussion.

Power of Silence

“Silence is one of the great arts of conversation.” ~ Marcus Tullius Cicero

Practice using strategic pauses in your conversations. Silence emphasizes your key points and lets your audience absorb the message.

Persuasive communication is a skill that can be strengthened over time. Becoming a more persuasive and influential communicator can pay dividends in all areas of your life.