Deal Flow: Established PR & Digital Marketing Company

Exploring a High-margin, Scalable Business Model with Recurring Revenue

Ever since the ‘The Torches of Freedom’ campaign, I’ve been drawn to what we call ‘PR’. Even if Edward Bernays (that fuck) fomented a coup in Guatemala on behalf of the United Fruit company, and/or the CIA, depending on your conspiratorial bent, you can’t argue the power of PR — for good or evil. Anyway, I’ve found a gem worthy of consideration in the lower middle market.

The PR and digital marketing business listed claims high profit margins, recurring subscription revenue and a scalable model. The established operational processes combined with growth prospects offers a new owner multiple opportunities for a bolt-on media platform, or further development as a wholly-owned enterprise.

Let’s take a closer look at the listing and break down key details:

Financial Overview

• Asking Price: $1,500,000
• Gross Revenue: $340,000
• Cash Flow: $358,127
• EBITDA: $193,000

Business Operations

• Location: Miami, Florida
• Established: 2011
• Employees: 3 (remote team)
• Relocatable: Yes
• Facilities: Online PR platform including domains, recurring agreements, merchant accounts…