Field Notes: 20 Year eCommerce Giant in the Body Jewelry Space

DTC & Amazon FBA Sales Channels — 40% Repeat Order Rate — All Private Label SKUs

3 min readNov 29, 2023

Silverwave Field Notes combs through and analyzes thousands of businesses available for sale that may be of interest to entrepreneurs looking to acquire an existing business. We are not affiliated with the business listed for sale unless otherwise disclosed. The business highlighted below is represented by WebClosers.com

20 Year eCommerce Giant in the Body Jewelry Space — DTC & Amazon FBA Sales Channels — 40% Repeat Order Rate — All Private Label SKUs

With cash flow of $2,637,240 and an asking price of $8.571,000, this business appears to be a highly attractive acquisition opportunity for a connected and motivated entrepreneur through acquisition. According to the listing, it has an established market position, diverse product range, efficient operations, and robust marketing strategies.

Industry Position

Market Leadership: The brand is a market leader in the online body jewelry sector in the U.S., which suggests a strong market presence and brand recognition.
Extensive Product Range: With 15,000 SKUs and a product catalog significantly larger than competitors, this brand caters to a broad range of customers.

Operations and Logistics

Manufacturing and Sourcing: The brand manufactures some of its products in-house and has long-term relationships with suppliers in the US, South Korea, Thailand, and China. Supply diversification goes a long way towards mitigating supply chain risks.
Inventory and Distribution: Operating from a facility in New York, the brand maintains a strong inventory and distribution system, with current capacity to ship over 1,500 orders daily.

Sales and Marketing

Marketing Strategy: The brand has a robust digital marketing strategy, utilizing PPC, social media advertising, and email/SMS marketing. The significant customer base for email and SMS marketing is notable, contributing to 40% of revenue.
SEO and Online Presence: A strong focus on SEO and online presence is evident, with 40% of traffic from direct and organic sources. This is a critical aspect in the eCommerce space.

Customer Demographics

Target Audience: The typical customer is a US-based female between 18 and 35. The brand’s ability to identify and cater to its target audience is a key strength.

Financial Health

Consistent Cash Flow: Sales are steady throughout the year, indicating consistent and dependable cash flow and profits.
Diversified Revenue Sources: The business isn’t overly reliant on any single SKU, with no product accounting for more than 1% of sales. This diversification reduces risk.

Operations and Management

Team and Leadership: The presence of a strong core management team and experienced employees, some with over 15 years in the company, speaks to the stability and efficiency of operations.
Owner’s Involvement: Minimal involvement from the owner in day-to-day operations suggests a well-established management structure and operational independence.

Opportunities for Growth

E-commerce and Amazon Optimization: There’s potential for immediate revenue with optimized Amazon strategies.
Expandable Affiliate Program: The existing affiliate program presents an opportunity for growth.
Global Market Penetration: While the brand has a global audience, there seems to be potential for expansion in international markets.

Considerations for a Potential Buyer

Transition and Continuity: The existing operational structure as listed is designed for a smooth transition to new ownership.
Market Trends: Maintaining an awareness of current trends in body jewelry and eCommerce will be crucial for continued success.
Investment in Technology: To maintain a competitive advantage, potential buyers with knowledge of technology and digital marketing strategies would be well-suited.