Field Notes: A Jolly Green Giant?

A Turn-Key, Sustainable DTC Ecommerce Company

Pete Weishaupt
3 min readFeb 19, 2024

Could this be a $3.5 million golden ticket into the exploding eco-friendly arena? Launched in 2017, this enterprise isn’t just merely playing, it’s booking $3.6 million in gross revenue and cash flow of $550,000; enough to pique the interest of any savvy ETA.

Business Breakdown

Solid Gold Revenue: It’s not just about selling eco-friendly wares; it’s a testament to the power of riding the green wave with finesse. With revenue and profitability that could make even the most stoic investor’s heart beat faster, this looks like an opportunity to tap into the zeitgeist of sustainability and turn it into cold, hard cash.

Digital Dominance: With a digital army of over 500,000 social media followers and 300,000 email true-believers, this brand isn’t just talking to its audience; it’s leading a movement. It feels like more than a customer base; it’s a dedicated congregation of eco-warriors.

Loyalty in the Ranks: Keeping 100K active customers is more than just child’s play; it’s a Herculean feat of trust-building and satisfaction that turns one-time buyers into lifelong evangelists. It’s more than selling products; it’s curating a community.

Scale with Ease: Here’s where the magic happens. The business’s automation isn’t only about cutting costs; it’s about crafting a growth machine that scales effortlessly, proving that smart operations are the secret sauce of the digital age.

Expanding the Digital Empire: Two optimized websites are twin beacons of brand presence that illuminate a path to consumer’s hearts and wallets.

Market Mastery: This looks like more than an ordinary e-commerce play. It looks a lot like a category king based on the listing. By mastering organic growth and keeping advertising costs in a rear-naked chokehold, new owners could leave competitors gasping in their digital dust.

The Growth Runway: With the global green drumbeat as a soundtrack, this company’s potential for new markets and product lines is probably not a question of “if”, but more a “how big.”

Operational Excellence: A 2,800 sq. ft. climate-controlled fulfillment center in Port Saint Lucie, FL, is the operational heart of a business ready to pump out orders and growth with efficiency. This operation appears to be streamlined to succeed with a tight-knit crew of only five.

The Handover: Support and training from the current owners should be a masterclass waiting to happen, ensuring the new owner doesn’t just take over a business but inherits a legacy of success.

This looks like an investment that screams opportunity, growth, and profit, all wrapped in the noble cause of sustainability. For the motivated ETA, this isn’t just a chance to own a piece of the eco-friendly pie; it’s an opportunity to lead the charge in the green revolution.

About: Silverwave Field Notes combs through and analyzes thousands of businesses available for sale that may be of interest to entrepreneurs looking to acquire an existing business. We are not affiliated with the business listed for sale unless otherwise disclosed. The business highlighted above is represented by Jerry Fellano of Jeremiah Baron & Co.

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