Field Notes: A Turnkey Solution in the Health Sector
SBA-approved Miami-Based Health & Fitness Content Site for Sale (Relocatable)
This Health & Fitness Content Site, established in 2007 and based in Miami, FL, stands out as a stellar investment opportunity in the burgeoning digital wellness sector, based on what’s available in the listing. The asking price is $2,050,000 based on reported EBITDA of $592,511.
At the heart of its success is a WordPress platform that serves as a nexus for consumers seeking telehealth and supplement information, facilitated by 600+ pages of content developed by medical professionals. This content not only educates but also engages its audience through interactive tools, driving a substantial 80% organic traffic and resulting in 2.5M+ pageviews over the last 12 months. The site’s robust SEO strategy has secured rankings for over 1,300 keywords in top search positions, further supported by a significant social media following of 475K+ and an email subscriber base of 13K.
The brand’s focus on bodybuilding and weight loss has been monetized effectively through affiliate offers, with affiliate income accounting for 97% of revenue. Its diversified affiliate portfolio minimizes risks associated with revenue concentration. The site’s white-hat approach to SEO and content has not only safeguarded it against Google penalties but also established it as a leading authority in the health space, evidenced by mentions in major publications like Business Insider and Healthline.
Operational efficiency is a key highlight, with standard operating procedures (SOPs) allowing the owner to minimize their involvement to 5–15 hours per week, overseeing affiliate relationships, quality control, and content planning. The operational workload is managed by a capable team of five employees, ensuring continuity and quality in content production.
The business’s strong foundation, combined with its SBA pre-qualification, makes it an attractive candidate for buyers looking to capitalize on the expanding health and fitness market.
About: Silverwave Field Notes combs through and analyzes thousands of businesses available for sale that may be of interest to entrepreneurs looking to acquire an existing business. We are not affiliated with the business listed for sale unless otherwise disclosed. The business highlighted above was listed on BizBuySell.
