Field Notes: Montana Media Marvel
Potentially Lucrative Launchpad for Media-Focused ETAs
This Outdoor magazine based in Bozeman, MT looks like an interesting opportunity for the Entrepreneur through Acquisition looking to get a foothold in the media business. The magazine, started in 1999 has an established foothold in Montana’s outdoor community.
Business Highlights: Well-Established Brand: For about a quarter-century, this company has built a voice for the outdoor lifestyle in one of America’s top outdoor towns. The company has a robust portfolio that includes print magazines, niche publications, and a variety of multimedia offerings.
Diverse Offerings: The business has successfully grown beyond its print origins to include a strong digital presence, in-house video production, and a recently launched podcast that caters to outdoor enthusiasts.
Self-Sufficient Staff: The company operates with a team of ten that is self-sufficient and capable of maintaining momentum and aiding in the buyer’s future expansion plans.
Strong Market Position: The business’s longevity suggests resilience in a highly competitive market. Bozeman’s growing economy suggests plenty of opportunity for a new owner to further develop and engage a growing audience.
Growth and Expansion: Potential avenues for growth include franchising, content resale, the introduction of new media products, and what might possibly be an interesting anchor for any ETA looking to build a holdco in the media space. Under the existing growth plan theres the potential for an additional $1.5 million in revenue, if executed properly.
Assets and Facilities: The asking price includes all necessary equipment and a lease for a 1,000 sq. ft space, alongside significant intangible assets like domain names, trademarks, and a comprehensive content library valued at approximately $300,000.
Support and Transition: The current owners are committed to a seamless transition and are offering extensive support and training to ensure the new owner can maintain and build on the established foundation.
Reason for Selling: The owners are looking to move on to new adventures after 24 years in the business.
My Thoughts: This media property looks like a remarkable chance for the aspiring ETA. Yet, with cash flow of $190k and an asking price of $925k, the price to entry does seem a bit high. However, with diversified revenue streams, a solid reputation, and growth potential, this should be a really tempting offer for someone looking to build a small to medium sized media company. And if you account for the $300k media library, the multiple looks a lot better.
About: Silverwave Field Notes combs through and analyzes thousands of businesses available for sale that may be of interest to entrepreneurs looking to acquire an existing business. We are not affiliated with the business listed for sale unless otherwise disclosed. The business highlighted above was listed on BizBuySell.
