flavrs App Raises $7M Seed Round Led by a16z — Launches beta

flavrs recently launched in beta and provides foodies with a shoppable-video platform merging food content and commerce. The app allows foodies to watch, shop, and eat by connecting food videos to shopping through an instacart integration.

The seed round was led by Andreessen Horowitz, with participation from Wellington Access Ventures, Cercano Management, Progression Fund and firstminute Capital. The funding enables a beta launch, along with talent to create videos that allow users to shop for ingredients and replicate the recipes at home. Content partners include renowned chefs and creators such as Eric Ripert, Andrew “Babish” Rea, Jamie Milne from Everything Delish, Davon Moseley from Royale Eats, and more.

“flavrs is building a new experience from the ground up — marrying the best food content with smart recipe data, shopping, meal planning, and other food-specific functionalities — enabling it to become a standalone platform for food. flavrs goes beyond discovery and motivation by helping you take action,” according to Connie Chan, a General Partner at Andreessen Horowitz.

Co-founders CEO Alejandro Oropeza and CTO Francois Chu paired up to elevate chefs and creators while improving the shopping experience for foodies worldwide. Oropeza is a trained chef and the former Global Head of Creator Marketing at YouTube. Chu is a former Engineer at Google Shopping and a Product Manager at Plaid.

flavrs is available on the App Store and is adding users to its beta waitlist. Creators can sign-up at flavrs.com/creators to join established and aspiring talent, and get access to new opportunities.

This article first appeared in SeedWeek.