Founder in Focus: Denise Thomas, CEO and Co-Founder of ApplePie Capital

Pete Weishaupt
10 min readMay 4, 2022

This week’s [co]founder in focus is Denise Thomas, CEO and co-founder of ApplePie Capital. ApplePie Capital (Fund II) is a marketplace lender that enables franchisees to get new and more efficient sources of capital for their business.

Denise says the idea for ApplePie Capital came about as banks became more regulated and began pulling out of a lot of smaller loan financing. Most banks only do SBA loans for people who want to build out a franchise — Proforma. They’re heavily focused on financing cash flow…

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