Framing is Life

During a podcast interview, my friend Paul Craven relayed a story of a famous golfer some 50 to 60 years ago named Roberto De Vicenzo. The story stuck with me and I wanted to share it:

After a recent win, De Vicenzo was walking towards the clubhouse, cup in hand, when a woman confronted him. She said, “Mr. De Vicenzo, I’m really sorry to bother you, but I’ve got a terrible problem. I know you just won, but my child has leukemia and I desperately need $200 for the treatment.

“Tell me more,” De Vicenzo replied. The woman told him a bit about her daughter and De Vicenzo decided to give her the money right then and there.

Later that evening, a friend approached De Vicenzo and said, “By the way, you know the woman you gave money to? She’s a scam artist. It’s all nonsense. She spends her time trying to fleece people, and you gave her the money!”

“So her daughter isn’t dying?” De Vincenzo asked. “That’s the best news I’ve ever heard.”