Marketing Basics, To Sleep Perchance to Dream, Writing at the Intersection of Investing & Psychology

Pete’s Letter is a weekly newsletter for personal growth and trading. Receive it directly in your inbox every Sunday. Subscribe now.

Thank you to all of you who’ve subscribed. I really appreciate it. This issue is the last letter for 2021. Have a great holiday and a happy new year! See you then.

Meanwhile, if you’re looking for the perfect Christmas gift under $50 bucks, I suggest an NFT from a legendary artist… “ Oops I Peed

READING Creating marketing and sales initiatives that target specific buyer personas is a strategy that easily outperforms the results you get from sitting on your butt in your comfortable office making stuff up about your products.

Decentralized venture capital is a new venture fundraising and investing model that allows non-accredited investors to invest in promising startups around the globe.

LISTENING Anything that takes up 1/3 of your entire life should require some kind of looking after on your part, no? Yet sleep is one thing many of us take for granted, or pay little attention to. Matteo is bringing ‘sleep fitness’ to the forefront with innovative products designed to improve your sleep while also improving your health and overall wellbeing.

Speaking of sleep, You might also enjoy this episode of Infinite Loops where author Diane Macedo provides some tips and tricks to improve your sleep fitness without spending a fortune on a mattress.

WATCHING The first question you have to ask when two of your favorite investors, thinkers, and writers are in the same video, is how did I miss it? Morgan was a columnist at The Motley Fool and the Wall Street Journal. Now he’s a partner at the Collaborative Fund, and the author of “The Psychology of Money.”

TRADING I know it was a painful week for many, but I can’t complain. Only two of my nine are in the red, yet no time or technical sell filters where triggered this past week.

(1) Autozone ( AZO) (2) Diageo ( DEO) (3) Sherwin Williams ( SHW) (4) VanEck Vectors Semiconductor ETF ( SMH) (5) Costco ( COST) (6) Extra Space Storage ( EXR) (7) Equifax ( EFX) (8) Home Depot ( HD) (9) Abbott Laboratories ( ABT)

Disclaimer: All information provided is for educational purposes only and does not constitute investment, legal or tax advice, or an offer to buy or sell any security. I have a disclosure policy.

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Pete Weishaupt

Pete Weishaupt

Twitter: @peteweishaupt Website:

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