Noble Capital Markets Initiates Company-Sponsored Research on Digital Direct Holdings
Why it matters: Analyst coverage can influence the price of shares even when nothing about the company’s fundamentals have changed. Analyst coverage is generally seen as a positive event. Investors need to differentiate between legitimate fee-based research and that which is promotional.
Context: Fee-based research allows analyst coverage for companies who aren’t likely to be followed by traditional Wall Street analysts. The research is usually disseminated widely to investors at no charge. Legitimate fee-based research services provide full and clear disclosure on their relationship with the company they’re covering.
Details: Direct Digital Holdings is an end-to-end full-service programmatic advertising platform. They deliver data-optimized solutions at scale for middle market advertisers. You can access the full report on Digital Direct Holdings by Noble Capital Markets Senior Research Analyst Michael Kupinski on Channelchek.
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