Profile: Sarah Moore

From Troubled Teen to ‘Entrepreneur through Acquisition’ Titan

Pete Weishaupt
2 min readDec 22, 2023

Sarah Moore’s narrative isn’t just a feel-good story; it’s a masterclass in tenacity and hustle. Born into challenging circumstances, Sarah’s life was more ‘Survivor’ than ‘Silver Spoons’. But she didn’t let those early struggles define her; they forged her.

Her life took a dramatic turn when a couple took an interest in her well-being and gave her a playbook for success. Sarah grabbed the opportunity and transformed her life from chaos to conquest — bulldozing her way through high school, to Northeastern, and then to Harvard Business School.

While at HBS, Sarah was bit by the ‘entrepreneurship through acquisition’ bug. Her next act? Well, it wasn’t just buying a business, it was the ultimate strategic takeover. With zero capital and even less experience, she sifted through thousands of businesses for sale and landed on EggCartons.com; scoring a multi-million-dollar deal financed purely on debt. It’s more than business savvy — it’s financial sorcery.

And Sarah didn’t just grow her new acquisition, she transformed it. Expansion has been a key driver of the company’s success with Sarah at the helm. In the best sense of a ‘tech bro’ pivot, she went out and met the market beyond the egg industry, moving into other areas of specialty packaging.

Sarah’s journey from troubled teen to business baron is a blueprint for anyone who wants to rewrite their destiny. Her story decimates stereotypes and is punctuated by resilience, strategic thinking, and the kind of hustle that doesn’t let where you start determine where you finish. As Sarah says in a recent interview; anyone can buy a business, the question is will they? Watch Shaan Puri’s full interview with Sarah here.

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