The 12-Week Year: How to Stop Sucking at Goal-Setting

If you, like me, find yourself writing annual goals, only to lose steam around February, then limp through the rest of the year chasing random “goals”. You start January with visions of greatness, and by December, you’re scrambling to make it look like you’ve accomplished something. Anything. Enter The 12-Week Year by Brian Moran and Michael Lennington — a framework that proposes a simple idea: Stop thinking in years. Start thinking in quarters. More specifically, think in 12-week sprints.

You don’t need more strategies. You need better execution. No more “one-day-at-a-time” platitudes or pretending a vision board will change your life. The 12-Week Year is about collapsing time, setting shorter deadlines, and getting more done in 12 weeks than most people do in a year.

The Execution Gap: The Chasm Between Knowing and Doing

The biggest problem with productivity isn’t that you don’t know what to do — it’s that you don’t do it. The 12-Week Year shreds the myth that high performers have some magic strategy that you don’t. They don’t. They simply execute. Moran and Lennington throw some hard facts at us: 65% of Americans are overweight, even though we all know the drill — eat less, move more. So why isn’t everyone lean and fit? Because knowing isn’t doing.

The real issue: the execution gap — the difference between what we know we should do and what we actually do. Here’s the truth: You don’t need another hack…