What to Do When Words Fail

You’re working on a project. In my case ETA, but it could be anything. You get that under two minutes to connect with someone who can potentially help you reach the next level. And you choke. Words fail you. Don’t fret, dear friend, there’s a fix for it. While pursuing the public speaking part of my talent stack, I came across Professor Matt Abrahams from Stanford, and he just so happens to have a formula for that exact scenario.

It goes like this:

What if you could …

…so that…

For example…

And that’s not all…

I’ll use@JoshuaLisec‘s book “So Good They Call You a Fake” as an example of the technique:

What if you could buy a book that would improve your writing so much people say you’re so good you’re a fake? For example, you’re now writing so well people conclude you probably used ChatGPT, or maybe even hired a ghostwriter. But it’s you. It’s all you. And that’s not all. Your new skills will have you creating courses, coaching, and charging top dollar for consulting services.

Your no-fail mission is to create your own script so you can avoid that “deer in the headlights” feeling whenever somebody asks what you’re working on.

Simple.

Here’s the full lesson from Professor Abrahams: