Write Less, Say More

  • People spend an average of 26 seconds reading something online before liking or sharing.
  • Once you’re distracted it takes an average of 20 minutes to refocus.
  • Stop being selfish. Write what your audience cares about.
  • Grab your reader’s attention. You only have 26 seconds.
  • Keep it simple. A banana is a banana.
  • Write like a human.
  • Just stop.

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